Having come across kinetic typography and attempting it before, I was pretty confident in this project and was interested to explore after effects in more depth. This is as I have attempted to create a kinetic piece before however used a different software in which I do not think has the tools and ability that After Effects has to offer. Having worked briefly with After Effects previously, I was open into learning more and become more comfortable with the software to use in later briefs and own personal work.
Kinetic typography in which is the technical name for “moving text” is an animation technique using both moving text and motion to express ideas. It has seen to become more popular for things such as lyric videos and I have certainly seen an increase throughout the advertising sphere. This is as it mostly looks very neat and when well done, very creative and well thought out.