Looking at different animations to conjure some inspiration:
Use of handdrawn style, can see the image change slightly in each frame due to a new drawing.
Use of fast colour changes
Use of both colour and shape within a boundary to create something new.
We were set a task to create animations, preferably on Flash with a backing track from Garage Band. Initially, I’m intrigued to work with Flash as I have not done so before. I have had experience with Garage Band and although soundtrack is incredibly important within a lot of designs, it is not one of my strongest points as I am not the best when it comes to creating the right soundtrack for the design.
During lectures, we began to look in to the history of animation and the vast amount of development it has gone through. What really interested me was the notion of ‘Anima’ in which comes to literally mean ‘to breathe life into…’ it fascinated me that the idea of design could become something it which can be considered life like and the vast amount of animation that has life throughout the years has been loved by many.
A turning point in animation personally, would be the founding of Walt Disney Product in 1923, in which out lectures showed early works included things such as the famous first sound feature “Steamboat Willie” that includes the world known icon, Mickey Mouse.
Skipping to present day, online channels such as PESfilm are producing stunning and innovative animations that are incredibly unique. The time and effort does not go unnoticed.
The jump throughout the years of animation is incredible and continues to develop even further.
Intrigued by the portfolio brief and with the hope of learning new things outside of my comfort zone design wise, I began to consider different types of digital media and how they may be included into our mini projects as I read through the brief.
‘An ability to work with a range of software and hardware to design digital media artefacts’
Hopefully throughout the projects, I will able to branch out with my knowledge of software in which will be useful whilst applying for work experience so I can express my knowledge of more than the basic design software that is often used by many and therefore stand out. I hope to create and achieve a variety of creative outcomes in different media forms that I may not necessarily be the most comfortable in. Also, confidently apply theory to my practical work to add depth and meaning to my work as well as stabilize it.
Although daunting, I’m looking forward in exploring different areas of digital media and hopefully finding something new that I end up enjoying and taking further.
Although we did not have our behind the scenes videos to show during our presentation, it went better than expected, much better than our previous group presentation. I feel we rebranding and strengthened our idea completely.
Innovate Trailer:
Behind The Scenes:
I knew that the design of the online channel was something that I wanted to focus in on and my main focus was keeping it simple and futuristic. The use of a simplistic colour scheme of grey and white helped secure a futuristic outlook as well as helping with our theme of technology. Additionally, the colours do not interfere with the content on the page and causes the audiences eye to be attracted to the most important aspects of the channel.
Coming up with a new idea meant we had to come up with a new logo based on our channel name: ClipCut. We decided to relate the logo to films in which we created two C’s to show Clip and Cut as well as it relating to an old fashioned film reel, by having it to a similar shape, it expresses the progress of technology through film.
We decided keeping to the colour scheme of the website helped creating a stronger branding and a sense of technology as well as it being able to translate easy on different platforms.
Previously arranging a visit back home to London, I was made to leave my group with most of the production of the video. With some to little experience with filming, I promised myself that I would make sure that I would contribute a lot to the other aspects of the channel when I returned. They did a great job and I’m looking forward to seeing it post production!
After presenting our logo, we discovered that without any positive feedback that we would have to re-consider our direction. A discussion commenced and after some time, we decided on the idea of an online channel that would offer you exclusive content and videos surrounding the developing of technology, in which we would focus in on films about 3D printing. We still wanted to use the idea of the good and bad so thought creating three trailers would be the best way to do it although after trying to story board, we realised how it wasn’t possible.
With inspiration from the “Jobs”, Alex began to storyboard the idea of an overachieving technology student who becomes inspired and believes she has the ability to create a piece of equipment which would change the world forever.
My group were all for the new direction and it seems like it is stronger than our previous idea.
After hearing the news of an all day brief, we came together as a group to discuss the direction in which we were to take this brief. After looking at the brief and discussing our options, we decided on the topic of 3D printing and how it could possibly benefit us in ten years with such things as shelter and food as well as create terror with the use of printing things such as being able to generate guns in 2014. By having something already existing, we are created a greater sense of hyper reality and a sense that this could, indeed, happen in the future. The more we discussed, the more I found myself believing it becoming true myself.
During the all day brief, we were given the task to create a branding for our channel.
After deciding on the name ‘Inkorporate’, a play on the word, these were our initial ideas:
After more development, we focused down in the use of a speech bubble and the use of a city scape. These two were used to express our reviewing of the 3D printer to our audience, who represent the city scape. The city scape also can be interpreted as being very futuristic.
Our final logo turned out like this:
The Brief
Now you too can join the race for online video supremacy and develop your own future brand
channel and video content! Your group’s task is to speculate into the future and design an online
channel, with a defined audience, complete with site branding and sample video/ audio content.
A defined audience is crucial to the success of our project as this will allow us to focus in on the audiences preferences and the codes and conventions of their typical media consumption.
The theme is Design Fiction or Des-Fi (as opposed to Sci-Fi)
DesFi rather than Sci-Fi – “Limiting our design ideas to current issues may dilute the potential for
innovation… but more importantly, by prototyping great imaginative design solutions, we can
increase the demand for change through demonstrating the possibilities that emerge from
overcoming the conditions and contingencies of designing products for only todays market and
todays user.” “Deb Polson, 25 November 2013″ (http://folksonomy.co/?concept=4628)
The theme of Des-Fi allows us to be broad and inventive with our ideas, however an idea must be created in which will be able to access whilst filming.
Set up a fictional web-channel set at a projected point in the future which promotes or reports
on one of the following areas:
Travel: eg. driverless cars, teleport, quadcopter travel , jetpacks, timetravel etc
Health: eg, genetics and cloning, designer babies, anti-ageing, body-design etc
Entertainment: eg. gaming, living with virtual worlds, gestural control, eyetracking etc
Architecture: new-spaces, new-living, 3-Dprinting, building materials, environments etc
Communications: eg. telekinesis, ESP, etc
Politics: setting up a new country, political control, dis-establishment
Environment: sustainability, tidal-power, fossil fuels, devolved city centres, real communities
The channel should contain a series of web-episodes which you must produce using video and
audio technologies.
As a group, we must make sure that we either promote or report on our online channel.
The total online footage should not exceed 6 minutes when edited. (for example, four 90 second
episodes).
The video content should have some recognisable connection with, or reference to the brand you
have created.
Branding is important in this brief and must connect with our channel.
Within the channel design and video/audio content, you should consider the possibilities for additional website material, eg mobile content, email, social network sharing, forum discussions, and also the potential for subscription through RSS. Your content should be viewable on the web and AT LEAST ONE mobile small screen device.
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